Learn how to enhance your marketing strategy with gamification through brand partnerships. Explore rewards-based programs, interactive experiences, and competitions that leverage self-determination and intrinsic motivation to increase engagement and achieve your marketing goals.
design Gamification marketing
October 10, 2020
The basics: Understanding gamification as an engagement strategy
Healthy way to implement gamification is to focus first on the user experience. Participating to the “game” must be rewarding in itself and must trigger dopamine release in the user. If we look to the most popular games all of them offer extrinsic rewards as well. When gamification is applied especially to customer loyalty and …