2019 Customer Engagement & Loyalty Stats The best ways to engage consumers are: Surprise offers or gifts for being a customer (61%) More convenient shopping process (50%) Solving a problem or question (45%) Recommending products based on needs (27%) Keeping customers up-to-date on the latest news and products (23%) Welcoming customers when they visit (20%) …
design Gamification marketing
October 10, 2020
The basics: Understanding gamification as an engagement strategy
Healthy way to implement gamification is to focus first on the user experience. Participating to the “game” must be rewarding in itself and must trigger dopamine release in the user. If we look to the most popular games all of them offer extrinsic rewards as well. When gamification is applied especially to customer loyalty and …