{"id":4984,"date":"2023-02-09T09:08:31","date_gmt":"2023-02-09T09:08:31","guid":{"rendered":"https:\/\/morfin.io\/?p=4984"},"modified":"2024-01-04T12:49:42","modified_gmt":"2024-01-04T12:49:42","slug":"the-ultimate-secret-to-skyrocketing-engagement","status":"publish","type":"post","link":"https:\/\/morfin.io\/ro\/the-ultimate-secret-to-skyrocketing-engagement\/","title":{"rendered":"Secretul Suprem pentru Cre\u0219terea Engagementului"},"content":{"rendered":"

Combinarea gamific\u0103rii \u0219i a pove\u0219tilor va \u00eembun\u0103t\u0103\u021bi experien\u021bele, va cre\u0219te motiva\u021bia \u0219i va stimula participarea. Folosind \u00eentr-un mod inteligent impactul pove\u0219tilor asupra creierului uman, eliberarea hormonilor \u0219i fenomenele de reflectare combinate cu integrarea mecanicilor de joc, po\u021bi duce implicarea ta la noi culmi.<\/span><\/h4>\r\n

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Teoria jocurilor define\u0219te un joc ca fiind un obiect matematic, care necesit\u0103 patru elemente esen\u021biale - juc\u0103tori, ac\u021biuni, recompense \u0219i informa\u021bii. Dac\u0103 am crea un joc \u00een jurul acestui articol, cititorii ar reprezenta juc\u0103torii, ac\u021biunea ar fi s\u0103 citeasc\u0103 \u0219i s\u0103 g\u0103seasc\u0103 interesant suficient pentru a \u00eemp\u0103rt\u0103\u0219i cu al\u021bii, recompensele ar fi punctele pe care le vei g\u0103si prin articol, iar informa\u021biile te-ar ajuta s\u0103 \u00een\u021belegi gamificarea, mecanicile de joc \u0219i povestirea la un alt nivel.\u00a0\u00a0<\/span><\/h4>\r\n

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What sets a game apart is the unique element of storytelling. In this instance I could tell you that you\u2019re in the 1800s, the plague is everywhere and you worry about your sick children. You would do anything to take their mind off their suffering. While rushing home from the doctors, you stumble upon a wet paper a rich man dropped on the dirty streets.\u00a0 While looking through the paper, you find a title, \u201cInventing Games\u201d which makes your worried mind think\u2026While rushing through the streets with the paper underneath your arm, a strong hand snatches you into a dark street\u2026<\/span><\/h4>\r\n

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Povestirea a fost o parte vital\u0103 a istoriei umane, preced\u00e2nd scrisul \u0219i servind ca singura modalitate de a p\u0103stra \u0219i transmite pove\u0219ti din genera\u021bie \u00een genera\u021bie. Pove\u0219tile au fost \u00eempletite \u00een \u021bes\u0103tura culturii umane de secole. Ele sunt instrumente puternice pentru divertisment, educa\u021bie \u0219i conservarea cultural\u0103, oferind o fereastr\u0103 c\u0103tre credin\u021bele \u0219i valorile diferitelor societ\u0103\u021bi. \u00cen esen\u021b\u0103, povestirea este arta de a da via\u021b\u0103 evenimentelor prin cuvinte, sunete \u0219i imagini.\u00a0<\/span><\/h4>\r\n

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\u00cen imaginea de mai jos putem observa cum o poveste bun\u0103 poate activa diferite p\u0103r\u021bi ale creierului nostru.<\/span><\/h4>\r\n\r\n\r\n\r\n
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Infographic creat de www.stayingaliveuk.com<\/a><\/p>\r\n\r\n\r\n\r\n

\u00cen primul r\u00e2nd, activitatea din cortex ar putea fi intens\u0103, pe l\u00e2ng\u0103 procesarea faptelor pe care le-am men\u021bionat \u00een acea mic\u0103 poveste, cortexul motor ar putea fi g\u00e2dilat de descrierea personajului t\u0103u \u00een timp ce merge pe str\u0103zi, iar cortexul senzorial ar putea fi stimulat de imagina\u021bia ta despre cum se simte ziarul umed.<\/span><\/h4>\r\n

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Apoi vine eliberarea de hormoni. Primul este oxitocina<\/a> , care are ca efecte generozitate, \u00eencredere \u0219i conexiune. Micu\u021ba mea poveste te-a f\u0103cut s\u0103 sim\u021bi empatie pentru personaj. \"C\u00e2t de greu trebuie s\u0103 fie s\u0103 tr\u0103ie\u0219ti acele timpuri de incertitudine \u0219i neputin\u021b\u0103\" ai putea s\u0103 te g\u00e2nde\u0219ti. Aceast\u0103 eliberare de oxitocin\u0103 \u00een cele din urm\u0103 te face s\u0103 te legi \u0219i s\u0103 ai \u00eencredere \u00een personaj, poate chiar s\u0103 vrei s\u0103 aju\u021bi.<\/span><\/h4>\r\n

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Al doilea hormon este dopamina<\/a>. The brain does that when it experiences an emotionally charged event, like the cliff-hanger created in my little story. Because I created suspense and didn\u2019t describe what happened on that dark street or who was the possessor of that strong hand, your brain produced high levels of dopamine. You may have already made up a scenario of what could have happened. This release of dopamine will also help you remember the story and with greater accuracy, that\u2019s because it makes you more aware and interested in the subject.<\/span><\/h4>\r\n

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S-ar putea s\u0103 te \u00eentrebi ce este \"Neural Coupling\" sau cuplarea neuronal\u0103. Ei bine, atunci c\u00e2nd un vorbitor spune o poveste, activitatea cerebral\u0103 a ascult\u0103torului este \"cuplat\u0103\" \u00een spa\u021biu \u0219i timp cu cea a vorbitorului - cu alte cuvinte - activitatea cerebral\u0103 a ascult\u0103torului precede cea a vorbitorului, ceea ce \u00eenseamn\u0103 c\u0103 ascult\u0103torul anticipeaz\u0103 cu exactitate ceea ce va comunica vorbitorul. Acest lucru ajut\u0103 ascult\u0103torul s\u0103 se identifice cu povestea \u0219i, de asemenea, s\u0103 o transforme \u00een propriile idei \u0219i experien\u021be. [1]\u00a0<\/span><\/h4>\r\n

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\u00cen cele din urm\u0103, exist\u0103 fenomenul de \"mirroring\", ceea ce \u00eenseamn\u0103 c\u0103 voi to\u021bi cei care citi\u021bi ve\u021bi experimenta aceea\u0219i activitate cerebral\u0103, f\u0103c\u00e2ndu-v\u0103 s\u0103 dori\u021bi s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi opinia cu privire la poveste \u0219i s\u0103 g\u0103si\u021bi al\u021bi cititori care s\u0103 fie de acord cu g\u00e2ndurile voastre.\u00a0<\/span><\/h4>\r\n

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De la povestirile spuse \u00eentr-o pe\u0219ter\u0103 l\u00e2ng\u0103 focul fl\u0103m\u00e2nd de c\u0103tre un v\u00e2n\u0103tor primitiv, un preot sau conduc\u0103torul unui trib, p\u00e2n\u0103 la Poema lui Gilgamesh, o poezie epic\u0103 din Mesopotamia antic\u0103, considerat\u0103 a fi cea mai veche literatur\u0103 semnificativ\u0103 care a supravie\u021buit, arta de a povesti a evoluat c\u0103tre o nou\u0103 form\u0103.\u00a0<\/span><\/h4>\r\n

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Nara\u021biunea digital\u0103 transcende grani\u021bele, deoarece indivizi diversi se adun\u0103 pentru a-\u0219i \u00eemp\u0103rt\u0103\u0219i pove\u0219tile de via\u021b\u0103 \u0219i imagina\u021bia captivant\u0103. O reinterpretare modern\u0103 a artei atemporale a pove\u0219tilor, aceasta \u00eembin\u0103 puterea cuvintelor cu imagini digitale, mi\u0219c\u0103ri \u0219i sunete. Cu noile tehnologii la \u00eendem\u00e2n\u0103, naratorii pot aborda meseria lor din perspective noi, dep\u0103\u0219ind limitele formelor tradi\u021bionale \u0219i captiv\u00e2nd audien\u021bele. Ei pot face ca nara\u021biunea s\u0103 devin\u0103 participativ\u0103 prin gamificare sau prin jocuri cu o narativ\u0103 imersiv\u0103 \u0219i non-liniar\u0103.[2]<\/span><\/h4>\r\n

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Intr\u0103 - gamification, arta de a lua ceva care exist\u0103 deja - un obiect, o sarcin\u0103, un site web, un magazin, o activitate, o comunitate - \u0219i integrarea mecanicii de joc \u00een ea pentru a motiva participarea, implicarea \u0219i loialitatea. Sun\u0103 u\u0219or, nu?\u00a0<\/span><\/h4>\r\n

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De\u0219i termenul \u201egamification\u201d a fost inventat \u00een 2002 de Nick Pelling, un programator \u0219i inventator de computere n\u0103scut \u00een Marea Britanie, nu a c\u00e2\u0219tigat popularitate p\u00e2n\u0103 \u00een 2010. Dar conceptul de gamification nu a fost lipsit de precedent - \u00eenainte de recunoa\u0219terea sa formal\u0103, domenii precum \u00eenv\u0103\u021barea pentru persoane cu dizabilit\u0103\u021bi \u0219i vizualizarea \u0219tiin\u021bific\u0103 \u00eencorporau deja entuziasmul \u0219i provocarea jocurilor video \u00een propriul lor domeniu.\u00a0<\/span><\/h4>\r\n\r\n\r\n\r\n
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Creator: Rabia Elif Aksoy.<\/p>\r\n\r\n\r\n\r\n

\u00cen imaginea de mai jos putem observa c\u0103 povestea (storyline) este baza piramidei atunci c\u00e2nd construie\u0219ti o gamificare, urmat\u0103 de mecanic\u0103 \u0219i estetic\u0103.\u00a0<\/span><\/h4>\r\n\r\n\r\n
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Gamification plan by webmaster@epicwinblog.net<\/a>.<\/p>\r\n\r\n\r\n\r\n

Gamificarea combinat\u0103 cu povestirea poate \u00eembun\u0103t\u0103\u021bi \u00een mod eficient diverse experien\u021be. Cheia const\u0103 \u00een \u00eembinarea perfect\u0103 a acestor dou\u0103 elemente. Pentru acest exemplu, vom folosi educa\u021bia ca un domeniu care poate fi \u00eembun\u0103t\u0103\u021bit prin gamification. S\u0103 ne imagin\u0103m c\u0103 avem o clas\u0103 de 20 de copii, cu v\u00e2rste cuprinse \u00eentre 10 \u0219i 11 ani, \u0219i trebuie s\u0103-i motiv\u0103m s\u0103 \u00eenve\u021be verbele neregulate la timpul trecut \u00een limba englez\u0103. Trebuie s\u0103 le oferim un motiv, de ex. un premiu cu valoare intrinsec\u0103 sau extrinsec\u0103. Apoi ar trebui s\u0103 \u00eemp\u0103r\u021bim obiectivul principal (pentru a \u00eenv\u0103\u021ba \u00eentreaga list\u0103 de verbe) \u00een obiective mai mici (ca quest-uri secundare) \u0219i pentru a-l face mai interesant \u0219i mai antrenant putem avea clasamente, puncte, nivele \u0219i s\u0103 oferim fiec\u0103rui copil un rol \u00een o poveste principal\u0103 care acoper\u0103 scopul.\u00a0<\/span><\/h4>\r\n

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Primul pas \u00een proiectarea acestui joc pentru studen\u021bii no\u0219tri este experien\u021ba. Ar trebui s\u0103 ne \u00eentreb\u0103m, cum vreau s\u0103 se simt\u0103 juc\u0103torii (copiii) c\u00e2nd joac\u0103 sistemul meu gamificat? Este foarte probabil s\u0103 v\u0103 g\u00e2ndi\u021bi la cuvinte precum distrac\u021bie, libertate, mister, curaj etc.\u00a0<\/span><\/h4>\r\n

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The second step is thinking of a theme, while thinking of this you should take in consideration the children’s interests, they may love reading fairy tales, so then your theme could be a fantasy land or they might like robots, etc.(Example: we have a short story make of sentences in which the kids have to choose verbs to fill in the blanks in sentences. If they fill it correctly they advance in the story winning battles, collecting loot and finding hidden treasures. They can get as prizes other words which they can use in the next step of the story, though not all words are good ones. At the end they can also get a small prize but the actual prize is to find out the ending of the story to which they contributed. Imagine also that in these days you can get a lot of help from AI to generate that).<\/span><\/h4>\r\n

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Al 3-lea pas ar fi s\u0103-\u021bi construie\u0219ti jocul pe o platform\u0103 platformei de gamificare,<\/a>cu mecanica pe care am explicat-o anterior. \u00cen timp ce face\u021bi acest lucru, ar trebui s\u0103 crea\u021bi o poveste \u0219i mecanica jocului, g\u00e2ndindu-v\u0103 mereu la experien\u021ba utilizatorului \u0219i apoi s\u0103 veni\u021bi cu estetica adecvat\u0103 \u00een corela\u021bie cu tema aleas\u0103.\u00a0<\/span><\/h4>\r\n

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\u00cen acest scenariu este destul de u\u0219or s\u0103 veni\u021bi cu o poveste care s\u0103 acopere nevoile obiectivului. Dar dac\u0103 ar trebui s\u0103 folosim acela\u0219i scenariu pentru o echip\u0103 IT de exemplu, pentru a finaliza un anumit proiect, va trebui s\u0103 schimb\u0103m povestea, misiunile secundare \u0219i recompensele.\u00a0<\/span><\/h4>\r\n

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The freedom to fail aspect of game design should be incorporated as it encourages people to experiment without the fear of irreversible damage. We can incorporate this element by giving the players multiple lives or the option to start the game again at the most recently completed quest. As\u00a0 we noticed from our scenarios above, gamification can be an effective tool both in education and in industry, but it also has many other uses.\u00a0<\/span><\/h4>\r\n

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\u00cenainte de a juca un joc, ne familiariz\u0103m cu povestea \u0219i cu rolul \u0219i obiectivul care ne este atribuit. \u00cen schimb, atunci c\u00e2nd citim o carte sau ascult\u0103m un povestitor, avem un control limitat asupra evenimentelor, care de obicei se desf\u0103\u0219oar\u0103 \u00eentr-o manier\u0103 previzibil\u0103 \u0219i liniar\u0103, creat\u0103 de autor pentru a ne intrig\u0103 \u0219i a ne surprinde.\u00a0<\/span><\/h4>\r\n

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Nara\u021biunea unei pove\u0219ti sau a unui joc este crucial\u0103 pentru pl\u0103cerea cititorului sau a juc\u0103torului. \u00cen ciuda faptului c\u0103 rezultatul unui joc este adesea predeterminat, percep\u021bia noastr\u0103 de a avea puterea \u00een a-l afecta ne spore\u0219te pl\u0103cerea. [3] Majoritatea jocurilor se \u00eencheie c\u00e2nd obiectivul este atins. De exemplu, aruncarea zarurilor \u0219i str\u0103duin\u021ba de a ajunge la linia de sosire cu c\u00e2t mai pu\u021bine arunc\u0103ri posibil, doar dac\u0103 ad\u0103ug\u0103m obstacole precum \u0219erpi \u0219i sc\u0103ri, cre\u0103m o progresie neliniar\u0103 care este mai distractiv\u0103 dec\u00e2t pur \u0219i simplu a arunca pe r\u00e2nd un zar p\u00e2n\u0103 c\u00e2nd cineva ajunge la 100.<\/span><\/h4>\r\n\r\n\r\n
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Infographic creat de Andrzej Marczewski<\/em><\/a>.<\/em><\/p>\r\n\r\n\r\n\r\n

Dac\u0103 avem o alegere real\u0103 \u00een schimbarea direc\u021biei unui joc, acesta devine mai personal \u0219i mai puternic. De exemplu, atunci c\u00e2nd jocul ofer\u0103 c\u0103i diferite \u00een func\u021bie de deciziile noastre, cum ar fi virajul la st\u00e2nga sau la dreapta, influen\u021b\u0103m \u00een mod activ progresia acestuia. De\u0219i proiectarea unui joc cu astfel de op\u021biuni poate pune provoc\u0103ri, \u00een cele din urm\u0103 \u00eei \u00eembun\u0103t\u0103\u021be\u0219te calitatea \u0219i atractivitatea. Acest concept se aplic\u0103 experien\u021belor de toate tipurile. C\u00e2t despre exemplul nostru anterior pentru copii. Le-am putea oferi alegeri \u00eentre verbele pe care aleg s\u0103 le foloseasc\u0103, care ar schimba cursul pove\u0219tii. C\u00e2nd o experien\u021b\u0103 este personalizat\u0103 \u0219i permite vizitatorilor s\u0103-\u0219i creeze propria poveste, ea devine mai memorabil\u0103. Natura interactiv\u0103 a pove\u0219tii \u00eei face pe juc\u0103tori s\u0103 doreasc\u0103 s\u0103 revin\u0103 \u0219i s\u0103 \u00eencerce noi op\u021biuni, f\u0103c\u00e2nd experien\u021ba \u0219i mai captivant\u0103. Deci, copiii vor \u00eenv\u0103\u021ba \u00een cele din urm\u0103 \u00eentreaga list\u0103 de verbe \u0219i vor crede c\u0103 e\u0219ti cel mai tare profesor.\u00a0<\/span><\/h4>\r\n

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\u00cen concluzie, lu\u00e2nd \u00een considerare toate punctele discutate, sper s\u0103 fim cu to\u021bii de acord c\u0103 povestirea joac\u0103 un rol important \u00een proiectarea mecanicii de joc pentru orice caz de utilizare. \u00cen articolele viitoare am de g\u00e2nd s\u0103 v\u0103 ofer sfaturi despre cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi povestea, scrierea de scenarii, dezvoltarea caracterului \u0219i multe altele. A\u0219adar, dac\u0103 e\u0219ti pasionat de gamification sau de povestire, stai cu ochii pe urm\u0103torul meu articol.\u00a0<\/span><\/h4>\r\n

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Surse:<\/span><\/h4>\r\n\r\n\r\n\r\n

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\u00a0[1] Brule, Jim. 2021. \u201c<\/em>Neural Coupling and Storytelling\u201d. <\/em>Neural Coupling and Storytelling (transformationalstorytelling.org)<\/em><\/a><\/p>\r\n\r\n\r\n\r\n

[2]<\/em>Giakalaras<\/em><\/a>, Marios. 2016. \u201cGamification and Storytelling\u201d. <\/em>https:\/\/www.researchgate.net\/publication\/315518111_Gamification_and_Storytelling<\/em><\/a><\/p>\r\n\r\n\r\n\r\n

[3] Marczewski, Andrzej. 2018. \u201cNarratives and storytelling in gamification\u201d. <\/em>https:\/\/www.slideshare.net\/daverage\/narratives-and-story-telling-in-gamification<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Combinarea gamific\u0103rii \u0219i a pove\u0219tilor va \u00eembun\u0103t\u0103\u021bi experien\u021bele, va cre\u0219te motiva\u021bia \u0219i va stimula participarea. Folosind \u00eentr-un mod inteligent impactul pove\u0219tilor asupra creierului uman, eliberarea hormonilor \u0219i fenomenele de reflectare combinate cu integrarea mecanicilor de joc, po\u021bi duce implicarea ta la noi culmi.<\/p>","protected":false},"author":3,"featured_media":7128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,59,21,63,22],"tags":[68,69,67,66,64,65],"class_list":["post-4984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-design","category-developing","category-gamification","category-technologies","tag-education","tag-engagement","tag-game-design","tag-game-mechanics","tag-gamification","tag-storytelling"],"yoast_head":"\nThe Ultimate Secret to Skyrocketing Engagement - morfin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morfin.io\/ro\/the-ultimate-secret-to-skyrocketing-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Secret to Skyrocketing Engagement - morfin\" \/>\n<meta property=\"og:description\" content=\"Combining gamification and storytelling will enhance experiences, boost motivation and drive participation. 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