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How We Make Money Management Easy: Morfin’s UX Design Process

February 24, 2020
UX design process

For many crypto projects, UX is just an afterthought. But if we want to bring Blockchain to the masses, we as a community need to hide the complexity under the hood and make things easier to understand for the majority of people. This is why I want to share with you Morfin’s UX design process.

Even though user-centered design has been a buzzword for a while now, crypto is still a predominantly tech-led field. Everyone wants to prove their tech stack is the best without any regard to the users who will actually use it.

But that’s the wrong approach. People have wants. They want to accomplish tasks. And they want to do this easily. And safely. They want feedback and control. And above all, they want to have an enjoyable experience.

What does that mean? It means that people need to understand how an app works at a glance. Otherwise, they’ll get frustrated and leave. In crypto, that’s not just a problem of abandoning an app; it’s a problem of abandoning crypto adoption altogether.

It also means that apps should feel familiar. 20 years ago, people were really adamant about using cards instead of cash. Today, everyone knows how online payments or self-banking works. There’s no need for us to reinvent the wheel, we can just build on top of that. Buying and selling crypto has to be made just as easy as paying your electricity bill.

Last but not least, apps should allow people to correct their mistakes. Everyone makes mistakes, no matter how knowledgeable we are. What if we link the wrong wallet? Or send coins to the wrong address? We should be able to easily correct these mistakes.

With that being said, here’s how we make money management easier for Morfin’s users:

How Morfin’s UX design process simplifies money management

There are two sides to our UX design process: a mathematical side and a creative side. First, let’s talk about the mathematical side.

I start with the user path – how many clicks or taps are needed so the user can accomplish a task. Great user experience means making everything easy. But no so easy that, if you tap something by mistake, you end up in an obscure part of the app.

On mobile, you have a very limited screen space you can use. So you need to use every pixel wisely. Users need to be able to figure out everything at a glance; you need to smooth the learning curve for the user (which, in crypto, is easier said than done).

My best piece of advice here is to think about how the Internet looked like back in 1995. Buttons were really bulky, and everything was flickering. This was meant to grab your attention and lead you on the right path in a very „in your face” way because people weren’t familiar with this new environment, and they needed a lot of road sign structure.

Today, however, everything is minimal, flat, and un-aggressive. That’s because we already know where to click and how to navigate.

We’ve applied the same principle to the Morfin app. We wanted to keep everything intuitive and have all the buttons where people would expect them to be, without being flashy or tiring.

The creative side is more fun, but at the same time, more challenging. You need to bring something new to differentiate yourself from your competitors, but not be so “creative” that you confuse your users. Otherwise, they’ll end up abandoning your app.

We wanted Morfin to look somewhat familiar, so we’ve researched about 200 banking and neo-banking apps. We’ve found out that many of them are product-oriented, instead of customer-oriented, which is a shame because this leads to bad user experience. This happens when the team behind likes a feature so much they cram it forward without considering what the user thinks. It might be a feature they rarely use.

Morfin is very features-packed, however, we don’t expect one user to use all the features. So we packed everything according to client profiles, on different screens.

The bottom line is one of the main reasons people don’t find crypto that appealing yet is because the experience around it is not seamless. The learning curve is very steep, and even the smallest mistake can be costly.

If we could preserve the spirit of crypto but improve the UX, then we’d be able to make forward progress. And that’s exactly what we’re trying to achieve with Morfin: we want to make financial management easier so more people will adopt this new technology.

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